TY  - BOOK
ID  - 1739299
TI  - E-commerce : comment concevoir, réaliser et piloter votre site
T2  - Commercial-relation client
AU  - Pelet, Jean-Éric, 1976-....
DA  - 2018
SP  - 234 p.
CY  - Malakoff
LA  - fre
PB  - Dunod
SN  - 9782100784745
SN  - 2100784749
UR  - https://bib.rero.ch/global/documents/1739299
KW  - {'entity': {'type': 'bf:Topic', 'pid': '18217932', 'pids': {'remote': '18217932', 'idref': '034701796'}, 'variant_access_point': ["Pages d'accueil (Web)", 'Pages Web', 'Pages WWW', 'Sites WWW', 'Web, Pages', 'Web, Sites', 'World Wide Web - Pages', 'World Wide Web - Sites'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Sites Web', 'authorized_access_point_fr': 'Sites Web', 'authorized_access_point_de': 'Sites Web', 'authorized_access_point_it': 'Sites Web', 'primary_source': 'idref'}}
KW  - {'entity': {'type': 'bf:Topic', 'pid': '14684998', 'pids': {'remote': '14684998', 'idref': '163614466'}, 'variant_access_point': ['Marketing numérique'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Marketing digital', 'authorized_access_point_fr': 'Marketing digital', 'authorized_access_point_de': 'Marketing digital', 'authorized_access_point_it': 'Marketing digital', 'primary_source': 'idref'}}
KW  - {'entity': {'type': 'bf:Topic', 'pid': '14641939', 'pids': {'remote': '14641939', 'idref': '034578390', 'gnd': '959116044'}, 'variant_access_point': ['Commerce en ligne', 'Commerce on-line', 'Commerce sur Internet', 'Cybercommerce', 'E-commerce', 'Vente en ligne', 'Elektronischer Handel', 'Elektronischer Markt', 'Elektronischer Geschäftsverkehr', 'E-Commerce', 'Electronic Business', 'E-Business', 'Internet Business', 'Virtueller Markt', 'Virtueller Marktplatz', 'E-Marketplace', 'Internethandel'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Commerce électronique', 'authorized_access_point_fr': 'Commerce électronique', 'authorized_access_point_de': 'Electronic Commerce', 'authorized_access_point_it': 'Commerce électronique', 'primary_source': 'idref'}}
KW  - {'entity': {'type': 'bf:Topic', 'pid': '14643710', 'pids': {'remote': '14643710', 'idref': '034878238', 'gnd': '100374446X'}, 'variant_access_point': ['Cyber-marketing', 'Cybermarketing', 'E-marketing', 'Internet, Marketing sur', 'Marketing électronique', 'Marketing en ligne', 'Webmarketing', 'Internet Marketing', 'Internetmarketing', 'Web Marketing', 'Marketing', 'Telemarketing'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Marketing sur Internet', 'authorized_access_point_fr': 'Marketing sur Internet', 'authorized_access_point_de': 'Online-Marketing', 'authorized_access_point_it': 'Marketing sur Internet', 'primary_source': 'idref'}}
KW  - {'entity': {'type': 'bf:Topic', 'pid': '18123405', 'pids': {'remote': '18123405', 'idref': '035165677', 'gnd': '991588827'}, 'variant_access_point': ['Cyberpublicité', 'Internet, Publicité sur', 'Onlinewerbung', 'Internetwerbung', 'Online-Advertising', 'Werbung'], 'resource_type': 'remote', 'organisations': ['2'], 'authorized_access_point_en': 'Publicité sur Internet', 'authorized_access_point_fr': 'Publicité sur Internet', 'authorized_access_point_de': 'Online-Werbung', 'authorized_access_point_it': 'Publicité sur Internet', 'primary_source': 'idref'}}
PP  - Malakoff
Y1  - 2018
PY  - 2018
ER  -