{ "created": "2021-06-17T03:29:40.223846+00:00", "id": "1652621", "links": {}, "metadata": { "$schema": "https://bib.rero.ch/schemas/documents/document-v0.0.1.json", "adminMetadata": { "descriptionConventions": [ "rda" ], "descriptionLanguage": "fre", "descriptionModifier": [ "SzZuIDS NEBIS HES-HEIG-VD", "RERO frbcuc" ], "encodingLevel": "Full level", "source": "ZWZ" }, "contentMediaCarrier": [ { "carrierType": "rdact:1049", "contentType": [ "rdaco:1020" ], "mediaType": "rdamt:1007" } ], "contribution": [ { "entity": { "$ref": "https://mef.rero.ch/api/agents/idref/219488401", "pid": "869010" }, "role": [ "cre" ] }, { "entity": { "$ref": "https://mef.rero.ch/api/agents/idref/219488495", "pid": "690434" }, "role": [ "ctb" ] } ], "dimensions": [ "24 cm" ], "electronicLocator": [ { "content": "coverImage", "type": "relatedResource", "url": "https://images-na.ssl-images-amazon.com/images/P/2311622013.08.SCLZZZZZZZ_.jpg" } ], "extent": "255 p.", "fiction_statement": "non_fiction", "identifiedBy": [ { "type": "bf:Isbn", "value": "9782311622010" }, { "type": "bf:Isbn", "value": "9782311622010" }, { "source": "BNF", "type": "uri", "value": "http://catalogue.bnf.fr/ark:/12148/cb45339912z" }, { "source": "RERO", "type": "bf:Local", "value": "R008736571" }, { "source": "NEBIS", "type": "bf:Local", "value": "011066917" } ], "illustrativeContent": [ "illustrations" ], "issuance": { "main_type": "rdami:1001", "subtype": "materialUnit" }, "language": [ { "type": "bf:Language", "value": "fre" } ], "note": [ { "label": "illustrations", "noteType": "otherPhysicalDetails" } ], "pid": "1652621", "provisionActivity": [ { "_text": [ { "language": "default", "value": "Paris : Vuibert, 2017" } ], "place": [ { "country": "fr" } ], "startDate": 2017, "statement": [ { "label": [ { "value": "Paris" } ], "type": "bf:Place" }, { "label": [ { "value": "Vuibert" } ], "type": "bf:Agent" }, { "label": [ { "value": "2017" } ], "type": "Date" } ], "type": "bf:Publication" } ], "responsibilityStatement": [ [ { "value": "Jean-Fran\u00e7ois Detout, J\u00e9r\u00e9mie Monein" } ] ], "subjects": [ { "entity": { "$ref": "https://mef.rero.ch/api/concepts/idref/034578390", "pid": "14641939" } }, { "entity": { "$ref": "https://mef.rero.ch/api/concepts/idref/034878238", "pid": "14643710" } }, { "entity": { "$ref": "https://mef.rero.ch/api/concepts/idref/035165677", "pid": "18123405" } } ], "subjects_imported": [ { "entity": { "authorized_access_point": "Commerce \u00e9lectronique", "source": "ram", "type": "bf:Topic" } }, { "entity": { "authorized_access_point": "Marketing sur Internet", "source": "ram", "type": "bf:Topic" } }, { "entity": { "authorized_access_point": "Publicit\u00e9 sur Internet", "source": "ram", "type": "bf:Topic" } } ], "summary": [ { "label": [ { "value": "La 4e de couv. indique : \"Vous souhaitez r\u00e9ussir votre projet e-commerce ? Comment vous d\u00e9marquer parmi les 200 000 sites marchands actifs que compte la France ? ; Comment fid\u00e9liser vos clients de plus en plus volatils ? ; Comment communiquer avec les sp\u00e9cialistes du langage informatique ou les webdesigners ? ; Comment vous positionner face \u00e0 l'essor du m-commerce, des places de march\u00e9 et des points de vente connect\u00e9s ? Cet ouvrage vous offre une vision transversale du march\u00e9 et de ses best practices, que ce soit du point de vue strat\u00e9gique, juridique, logistique, technique ou marketing. Vous y d\u00e9couvrirez toutes les \u00e9tapes de conception d'un projet e-commerce ainsi que les meilleurs outils pour d\u00e9velopper votre site et votre communaut\u00e9. \u00c0 sa lecture, vous vous familiariserez avec le r\u00e9f\u00e9rencement, le traffic management, le Web analytics, l'UX Design ou encore le marketing relationnel. Vous apprendrez \u00e0 ma\u00eetriser les outils de conception, de communication et de monitoring qui vous aideront \u00e0 optimiser votre visibilit\u00e9 en ligne, am\u00e9liorer votre tunnel d'achat, augmenter votre taux de transformation ainsi que la fid\u00e9lit\u00e9 de vos clients. Enfin, ce guide vous propose toutes les cl\u00e9s pour appr\u00e9hender ce march\u00e9 en pleine mutation et r\u00e9ussir votre projet e-commerce.\"" } ] } ], "supplementaryContent": [ "Glossaire" ], "title": [ { "_text": "E-commerce : cr\u00e9ez et animez votre boutique en ligne", "mainTitle": [ { "value": "E-commerce" } ], "subtitle": [ { "value": "cr\u00e9ez et animez votre boutique en ligne" } ], "type": "bf:Title" } ], "type": [ { "main_type": "docmaintype_book", "subtype": "docsubtype_other_book" } ] }, "updated": "2025-04-23T02:50:05.491212+00:00" }