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    "summary": [
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        "label": [
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            "value": "apparence, nouvelle identit\u00e9"
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        "label": [
          {
            "value": "Max et Lili en ont marre de porter toujours les m\u00eames habits ! Ils se trouvent ringards ! Ils exigent des habits de marque pour \u00eatre \u00e0 la mode. Leur m\u00e8re s'y oppose. Leur p\u00e8re accepte, \u00e0 condition qu'ils payent la diff\u00e9rence ! Est-ce un pi\u00e8ge ? Ce livre de Max et Lili parle des marques et de l'importance que les enfants attachent \u00e0 l'apparence. Pourquoi afficher fi\u00e8rement le nom ou le logo d'une marque ? Pour se trouver plus beau, plus riche ? Pour se donner une nouvelle identit\u00e9, appartenir \u00e0 un groupe ? Ou parce qu'on est victime de la pub ? On oublie que, m\u00eame beau et de grande qualit\u00e9, l'habit ne fait pas le moine ! On peut plaire par les habits, mais on n'est vraiment aim\u00e9 que pour ce qu'on est"
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        "_text": "Max et Lili sont fans de marques", 
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