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Ting ! : [comment le marketing séduit le monde]

Steinmann, Cary (author) ; Braslin̦a, Elīna, 1988-.... (illustrator) ; Simon, Laura (author)
61 pages

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TY  - BOOK
ID  - 1777070
TI  - Ting ! : [comment le marketing séduit le monde]
AU  - Steinmann, Cary
AU  - Simon, Laura
A2  - Braslin̦a, Elīna, 1988-....
DA  - 2020
SP  - 61 pages
CY  - Bâle
CY  - Lausanne
LA  - fre
PB  - Helvetiq
SN  - 2940673047
SN  - 9782940673049
UR  - https://bib.rero.ch/global/documents/1777070
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PP  - Lausanne
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