TY - BOOK ID - 1777070 TI - Ting ! : [comment le marketing séduit le monde] AU - Steinmann, Cary AU - Simon, Laura A2 - Braslin̦a, Elīna, 1988-.... DA - 2020 SP - 61 pages CY - Bâle CY - Lausanne LA - fre PB - Helvetiq SN - 2940673047 SN - 9782940673049 UR - https://bib.rero.ch/global/documents/1777070 KW - {'entity': {'type': 'bf:Topic', 'pid': '14573325', 'pids': {'remote': '14573325', 'idref': '027476014', 'gnd': '041689119'}, 'variant_access_point': ['Action commerciale', 'Contribution au marketing', 'Marchéage', 'Mercatique', 'Stratégie commerciale', 'Marketing'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Marketing', 'authorized_access_point_fr': 'Marketing', 'authorized_access_point_de': 'Marketingtheorie', 'authorized_access_point_it': 'Marketing', 'primary_source': 'idref'}} KW - {'entity': {'type': 'bf:Topic', 'pid': '14566157', 'pids': {'remote': '14566157', 'idref': '02726629X', 'gnd': '040655415'}, 'variant_access_point': ['Annonces publicitaires', 'Communication publicitaire', 'Industrie de la publicité', 'Industrie publicitaire', 'Information publicitaire', 'Pub', 'Publicité - Industrie et commerce', 'Publicité commerciale', 'Réclame', 'Absatzwerbung', 'Produktwerbung', 'Reklame', 'Verkaufswerbung', 'Wirtschaftswerbung', 'Advertainment', 'Publicity (Werbung)'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Publicité', 'authorized_access_point_fr': 'Publicité', 'authorized_access_point_de': 'Werbung', 'authorized_access_point_it': 'Publicité', 'primary_source': 'idref'}} KW - {'entity': {'type': 'bf:Topic', 'pid': '18221080', 'pids': {'remote': '18221080', 'idref': '027260593'}, 'variant_access_point': ['Consommation (économie politique)', 'Consommation (théorie économique)', 'Dépenses de consommation'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Consommation', 'authorized_access_point_fr': 'Consommation', 'authorized_access_point_de': 'Consommation', 'authorized_access_point_it': 'Consommation', 'primary_source': 'idref'}} KW - {'entity': {'type': 'bf:Topic', 'pid': '18221413', 'pids': {'remote': '18221413', 'idref': '02773563X'}, 'variant_access_point': ['Activité commerciale', 'Commerce intérieur', 'Commerce national', 'Échanges commerciaux', 'Marché intérieur', 'Négoce', 'Secteur commercial'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Commerce', 'authorized_access_point_fr': 'Commerce', 'authorized_access_point_de': 'Commerce', 'authorized_access_point_it': 'Commerce', 'primary_source': 'idref'}} KW - {'entity': {'type': 'bf:Topic', 'pid': '14597801', 'pids': {'remote': '14597801', 'idref': '028626885', 'gnd': '04248362X'}, 'variant_access_point': ['Climat économique', 'Conditions de vie', 'Conditions socio-économiques', 'Économie', 'Statut économique', 'Statut socio-économique', 'Wirtschaftliche Situation', 'Wirtschaftslage', 'Wirtschaftssituation', 'Wirtschaftliche Verhältnisse'], 'resource_type': 'remote', 'organisations': ['3', '1', '2'], 'authorized_access_point_en': 'Conditions économiques', 'authorized_access_point_fr': 'Conditions économiques', 'authorized_access_point_de': 'Wirtschaftliche Lage', 'authorized_access_point_it': 'Conditions économiques', 'primary_source': 'idref'}} PP - Bâle PP - Lausanne Y1 - 2020 PY - 2020 ER -