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            "value": "Le luxe est un r\u00eave : s'il renvoie \u00e0 l'\u00e9l\u00e9gance et \u00e0 la richesse, au brillant couronnement de la vie mat\u00e9rielle, il est avant tout affaire d'images et s'offre, d\u00e8s lors, aux anthropologues qui s'attachent \u00e0 le caract\u00e9riser selon les \u00e9poques, \u00e0 le surprendre dans ses aspirations. Haute couture, joaillerie et horlogerie de prestige, palaces, automobiles d'exception et yachts, le luxe s'exprime par des marques de renom. Dior, Herm\u00e8s, Cartier, Ferrari..., autant de maisons mondialement connues, autant d'\u00e9toiles auxquelles, s'appuyant sur les grands th\u00e9oriciens de l'imaginaire, Patrick Mathieu et Fr\u00e9d\u00e9ric Monneyron assignent une vocation pr\u00e9cise en germe dans l'inspiration de leur fondateur, vocation qu'elles devront moduler mais pr\u00e9server tout au long de leur histoire. Le luxe permet ainsi d'observer la soci\u00e9t\u00e9 dont il \u00e9mane : il en dit les d\u00e9sirs, les inqui\u00e9tudes et les \u00e9volutions. Cependant, tout comme l'art dont il est proche, il demeure aussi tension vers un ailleurs, recherche d'un refuge contre le temps qui use, et protection contre la mort qui vient. [4e p. de couv.]"
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    "title": [
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        "_text": "L'imaginaire du luxe", 
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